Tuesday 14 April 2015

Importance and benefits of online b2b market place in India

B2b is business to business trade between buyers and suppliers. In this kind of trade, the end-user is not involved. It occurs only between two businesses, where they provide their list of products and services.  With the popularity of b2b trade in the digital market, it has lead to the set up of some mediator that designs the online b2b marketplace and brings the complementary businesses together under one platform.
 
A b2b marketplace is a platform where one business suffices the needs of the other business. It involves a minimum effort for the business community to meet the criteria of various trading purposes. As compared to the trade that was done earlier, this has revolutionised the trading method.

If we specifically talk about the Indian online portal, it has given benefits to the Indian business community to advance their way of trading on a global level. This way their products and services are not only known to the Indian consumers, but also to international consumers. This kind of trading has helped the manufacturers, suppliers, and traders etc to generate revenue to their productivity. It has eliminated the business trade complexities for the business community.

There are major benefits that the b2b marketplace has over many businesses and enterprises.  It not only provides a platform for the large enterprises but, also for the SMEs and MSMEs.  It has connected millions of users together for generating business on national and global level. On the online b2b portals, one can do a small investment with high returns; get access to millions of global buyers and suppliers, boost their search engine ranking, effective tool for marketing and branding, etc.

Thus, we can conclude that the b2b portal has a huge impact on the online Indian market.

No comments:

Post a Comment